Frequently Asked Questions

Please click the questions below to discover the answers.


You are never a "number" at our firm. We are committed to your success. To help you be a successful investor, we have to be available to walk you through situations that might be arising. Our advisors constantly hear from our clients how easy it is to get in touch with them. We have a standing policy at our firm that if you are a client and you call or email, you will receive a return call or email the same business day. If you are considering hiring us and call or email, you will hear back from someone within 48 hours.


A fiduciary prudently takes care of money for another person. A fiduciary duty is the highest standard of care at equity. A fiduciary is expected to be extremely loyal to the person to whom he owes the duty (the client): such that there must be no conflict of duty between fiduciary and client.

It's easy to weed out questionable financial advisers. Ask them to sign a Fiduciary Oath (click here for our Oath). Print or write out a copy and have your broker or adviser sign it. If someone won't sign it, move on, and find an adviser who will.


Fee-only financial planners are registered investment advisors with a fiduciary responsibility to act in their clients’ best interest. They do not accept any fees or compensation based on product sales. Fee-only advisors have fewer inherent conflicts of interest, and they generally provide more comprehensive advice.

Commission-based agents and brokers often take offense at this distinction. Blurring the difference, they created the category dubbed “fee based,” which means they charge a fee in addition to collecting commissions. Study after study show that even consumers seeking a strictly fee-only advisor find these terms confusing.


Our minimum investment amount is $100,000 for a fully diversified individual stock portfolio. However, with our technology, we are able to provide our proprietary investment management for accounts less than $100,000. Please call and talk with one of our advisors to discuss if this service is right for you.